The “Why” Behind Pyur Labs’ Omega Complex
Forming a “top reasons” list for fish oil is not a difficult endeavor. There is an abundance of positive omega-3 research that has been conducted over the past few decades. It is no surprise that fish oil supplements are the third leading supplement purchased by consumers - I would argue it should be their number one.
Being that fish oil supplements are such a top seller, it a safe assumption that many people already know all the benefits from adding this to their daily regimen. They have heard about the cardiovascular benefits, the benefits relating to inflammation and mood, or perhaps they have been told of the benefits in their training and performance that can arise from omega-3 supplementation. Or maybe they never heard of any of this, but someone they trust told them they should take it, so they do. Perhaps it is under the direction of the doctor. Regardless, they are taking it. But how do they, better yet, we, know which one to choose. Walk into a nutrition store or shop online and you are bombarded with an overwhelming amount of options, when it comes to fish oil supplements. So, let’s take a look at the TOP 3 things to consider when buying a fish oil supplement.
1. Dosage: This one is not as straightforward as I wish it could be. I don’t think I can pinpoint an exact “perfect” dose, and I would be skeptical of anyone who does. I personally have read research studies showing various benefits with dosages ranging from approximately 800mg upwards of almost 4 times this. The amount that any given individual “needs” is really dependent on a couple factors. For instance, what benefit are they targeting? What does their diet look like? Are they consuming a lot of foods high in omega-6 fatty acids? This is important because much of the benefits of omega-3 occur when balance to the omega-3 to omega-6 ratio occurs. In other words, high intakes of omega-6 fatty acids mean you need high intakes of omega-3. My recommendation, evaluate your situation and make an informed decision for you. At Pyur Labs, our recommended dosage range will provide adequate omega-3 fatty acids to individuals who live a relatively healthy dietary lifestyle.
2. Potency: This is a big one that I think a lot of people fall victim to in terms of marketing scams. Whatever fish oil you buy, read the label. Just like you do with your food, turn over the packaging and read the small print. You want to know how much EPA and DHA are in your fish oil supplement. EPA and DHA are the essential fatty acids that your body needs, and they provide all the benefits. The dosages mentioned above were referring to the combined dose of these two. I see tons of fish oil supplements that have “1000mg of fish oil” written big on the front of the label and then you read that there is only 200-300mg of EPA/DHA. If you are seeing fish oil for a really cheap price compared to others, it is probably for this reason. Remember, 1000mg of fish oil DOES NOT equal 1000mg of omega fatty acids. Pyur Labs’ Omega Complex provides almost 800mg of EPA/DHA per capsule. For most individuals, this is enough to promote general health and well-being and to combat inflammation.
3. Purity: Regarding purity, we are talking freshness and fish oil free of contaminants. In terms of freshness, fish oil can undergo oxidation and spoil. This is counterproductive because oil that is oxidized can actually promote inflammation - the exact opposite of what we want it to do! You should purchase fish oil that is packaged in a manner that protects it from light. Store it in a cool, dry place. Make sure that it does not have any rancid odor or aftertaste. It should also contain some type of preservative or antioxidant such as vitamin E (tocopherols) or rosemary extract. As far as contaminants, fish oil supplements should have undergone a process called molecular distillation to remove contaminants to levels deemed acceptable by the FDA. Look for this on the label as well as if the oil is harvested from smaller fish like sardines and anchovies. These fish typically have lower levels of contaminants when compared to larger fish. Pyur Labs’ Omega Complex utilizes all these measures to provide a fresh product free of harmful contaminants.
To ensure ALL three of these things to our company and ultimately to the people who buy our product, we are now working with a company whose fish oil has the IFOS stamp of approval. IFOS is the International Fish Oil Standards program, which is a third-party certification for fish oil freshness, potency, purity and dosage. It gives confidence to us that the fish oil with our label on it has undergone strict testing to ensure all of these are met. In addition to this, we have also added vitamin D to our Omega Complex. Vitamin D is a vital nutrient and many Americans are deficient in it, due to a lack of sun exposure and difficulty in obtaining it from the diet.
So, there it is, the quick and dirty fish oil buyer’s guide. I hope it helps next time you are making a decision to buy fish oil. Find Pyur Labs’ Omega Complex and other supplements at www.pyurlabs.com